Its been a little over a month since our Kickstarter campaign has ended. The 30 day venture felt like a non stop mental marathon. Needless to say I was a bit exhausted after the campaign. I spent a week just hanging with my family in the Midwest and coming up with a plan of action for production. Since then, I’ve been knee deep in the details of production from calculating and sourcing materials, reviewing final samples, and finalizing a production timeline. Its not the most glamorous part of the design process but certainly still exciting. It means we’re that much closer to getting rewards made and sent!
What I’ve Learned
The campaign was a new challenge for me. It was pretty daunting from beginning to end. The kicker for me was that it was a non stop 30 day marketing marathon. Now that its over the first thing people ask me is what I’ve learned from the process. Here’s a few that I’ve thought about –
Don’t be afraid – I was my own worst enemy in this process. I didn’t like the idea of putting myself out there and putting a dollar amount on it. I also felt like I was bothering people for it. I was terribly anxious the moment I clicked on my campaign site to be active. In the end, I pushed myself to do it because I know what my vision is and I needed to do this to get there. I was pleasantly surprised at the amount of support and encouragement I received. Not just financially, but the emails of encouragement and renewed conversations with friends and family I haven’t heard from awhile kept me motivated. It makes you very vulnerable putting something out there that is important to you. But if there’s value in the work you do, keep the faith that others will see it too.
Do more prep work – As usual, I expected it to be easier than it was, even after talking to experienced crowdfunding veterans. I did the entire campaign with about 4 weeks of planning. Thanks to the support of my family and friends willing to help out I was able to pull it off. But not without many long nights and lots of anxiety. In the future, if I plan to do this again I would do more social media and marketing prep work much further in advance. I’d also probably also get a nanny for my son too so I can focus.
Keep your eyes on the prize – $10,000 in 30 days was a very real and measurable goal. When I finalized a date for my launch, I worked backwards and created a mountain of lists which I was a slave to. After I realized how helpful it was to have something so tangible and measurable and now its empowering to have attained that goal. Having a very tight deadline worked for me as well. I don’t think I will do another campaign anytime soon, but I have set some measurable goals in the next few months. I also have a larger goal to reach out to more retailers by doing a trade show next year. This crowdfunding campaign helped me realize that these smaller goals are as important as the larger vision. I
So what’s up now? Along with finalizing production details, we are also updating our packaging. Which will mail out with our rewards in September. We have a few events coming up as well. We will be at West Coast Craft June 13- 14 and Renegade Craft Fair July 17-18. We’ll have a small batch of some of our newest designs there.
A few people I’d like to especially thank –
My husband – Did you know he helped me record my video audio in our closet with his iPhone and edited it as well? He was my rock of motivation and also helped out so much with our son. Much love to him!
Cory Maryott – Talented videographer and photographer. This kid has talent and a great eye. Also a great interviewer suprisingly.
Emma Fineman – Photographer and artist. She did most of my lifestyle shots. Very talented all around.
June Kim – Product photographer extroidinaire and Photojojo kid.
Rona Lee – Main ph0tographer of M+ P. This girl hasbeen with me from the start!
Lauren White – Thanks for all your copy and marketing help. She was also my doula. I owe her a ton!
Sandy Hyashi – Thanks for all your marketing advice.
Nicole Delger – PR and Kickstarter pro. She has the best kickstarter kit. Unfortunately I met her a few days before my launch, but I was still able to gleam some very valuable tidbits.
Maker Friends – thanks for all your shout outs on the interwebz.